Driving Growth Through Customer Insights
Mispar partnered with Exquisite to better understand its customers, measure brand loyalty and NPS, and uncover strategic opportunities for long-term growth.
Respondents surveyed across online & phone channels
Top-tier Net Promoter Score (vs. +50 industry benchmark)
Of customers self-identify as loyal brand advocates
Fashion & clothing retail market opportunity study
Overview
In 2025, Mispar partnered with Exquisite to better understand its customers and uncover opportunities for growth. Through a comprehensive study of 1,057 respondents using a combination of online and phone-based surveys, we captured a broad and representative view of Exquisite’s customer base.
The goal of the research was to go beyond surface-level feedback and explore how customers experience the brand, how they perceive its value, and what drives their engagement and purchasing behavior over time.
The Opportunity
Exquisite entered the study with a clear objective: to deepen customer loyalty and strengthen its marketing impact. The core question was not merely whether customers liked the brand, but what truly drives that loyalty, how it can be expanded across additional product touchpoints, and how the brand can play a larger, more consistent role in customers’ lives.
Key Insights & Brand Performance
The research revealed that Exquisite has successfully built a trusted brand with a clearly defined identity, with a significant majority of customers describing themselves as highly loyal to the brand.
Additionally, customers demonstrated exceptional advocacy, yielding a top-tier Net Promoter Score of +64. For context, NPS scores above +50 are widely recognized as excellent within the competitive clothing and retail industry.
Net Promoter Score (NPS) Benchmark
Growth Opportunities Identified
Expanding Touchpoints Beyond Special Occasions
Many loyal customers currently turn to Exquisite primarily for weddings and special occasions, but expressed clear interest in engaging with the brand more broadly. This signals an opportunity to deepen relationships by expanding how and when customers interact with Exquisite, increasing purchase frequency and long-term customer lifetime value.
Precision Target Messaging & High-Value Segment Retention
While traditional marketing channels perform well, the data points to a strong opportunity to further refine messaging and precisely target high-value customer segments. By sharpening how the brand communicates its value proposition, Exquisite can increase marketing effectiveness and maximize ROI.
Why This Matters
The findings provide a clear, data-driven roadmap for growth and reinforce an important business principle: sustainable growth is driven not only by acquiring new customers, but by deepening engagement with existing ones. Strong brands win by staying relevant, reinforcing their core value, and building deeper, more consistent customer relationships over time.
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