Measuring Post-Election Sentiment Among Orthodox NYC Jews
Mispar partnered with Mercury Public Affairs to conduct a post-election sentiment study among Orthodox Jewish voters in New York City following the election of Zohran Mamdani.
Disapproved of Mayor Zohran Mamdani's job performance
Supported protective buffer zones around houses of worship
Connected rise in antisemitism to anti-Zionist rhetoric
Saw anti-Zionist slogans as promoting violence against Israel
Overview
Mispar partnered with Mercury Public Affairs to conduct a comprehensive post-election sentiment study among Orthodox Jewish voters in New York City following the election of Zohran Mamdani. The goal of the research was to understand how Orthodox communities perceived the election outcome and how it impacted feelings around safety, identity, political engagement, and civic participation.
As the only research firm in the United States specializing in Orthodox and Hasidic Jewish communities, Mispar was uniquely positioned to reach populations that are often inaccessible through traditional polling methods. Through deep community expertise, culturally tailored outreach strategies, and bilingual research capabilities, Mispar was able to engage Yiddish-speaking, offline, and culturally insulated households that are typically underrepresented in mainstream public opinion research.
Methodology
The study used a targeted multimodal research approach designed specifically for Orthodox and Hasidic populations across New York City.
Utilized New York City registered voter data for high-precision sampling across boroughs.
Focused outreach in high-density Orthodox neighborhoods including Williamsburg, Crown Heights, and major population centers.
Conducted survey fielding via both IVR (automated phone surveys) and digital online channels.
Survey fielded seamlessly in both English and Yiddish to maximize authentic community representation.
Key Insights
The research provided unprecedented visibility into how Orthodox Jewish voters were processing the post-election environment and what issues mattered most to them moving forward.
Of Jewish voters disapproved of Mayor Zohran Mamdani's job performance, while 32% approved.
Supported creating protective "buffer zones" around houses of worship to prevent harassment and intimidation.
Believed the recent rise in antisemitism is directly connected to the normalization of anti-Zionist rhetoric.
Said the phrase "globalize the intifada" promotes violence against Israel, and the same percentage believed Mamdani's refusal to condemn the phrase emboldened extremist protesters.
Impact
The study provided Mercury Public Affairs with targeted insight into the attitudes, concerns, and priorities of Orthodox Jewish voters across New York City. Findings helped support a more nuanced understanding of post-election sentiment within the community while showcasing Mispar’s specialized ability to conduct high-quality, bilingual research among hard-to-reach Orthodox and Hasidic populations at scale.
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