Our Work Begins With Understanding You

We believe in elevating the Jewish economy by helping non-profit and business leaders make faster and smarter decisions. With strategic and thoughtful research design, we take executives from obscurity to clarity. As the only Orthodox Jewish Research Firm we help enterprises inside and outside the community gather intelligent, timely and targeted data.

Respect

We approach all people and projects with utmost respect and sensitivity. We honor sensitivities within each community.

Humility

We make no assumptions; we make no judgment. We allow the data to tell the story.

Privacy

We put the privacy of research participants and clients above all else. No matter the cost, time or energy, we protect human and data privacy.

Jewish Pride

We love our community and are proud to be part of it. Through our work, we are able to depict a more accurate portrayal of our people.

Mispar Research

Community Insight Report

Live

Survey Score

Trend

Peak: Values 91%

Respondents

2,847

Avg. Confidence

94.2%

How it began

The Story

Mispar began with a gap. After more than a decade working advertising and marketing—building campaigns and shaping brands—Dina Goldman saw firsthand how often decisions were made without real insight.

There was no reliable data. No structured understanding of the community. No clear way to validate what was working and what wasn’t. What started as a pursuit of better answers evolved into a dedicated research practice focused on the Jewish community.

Today, Mispar partners with leading businesses, nonprofits, and institutions, providing high-quality research, thoughtful study design, and clear, actionable insights.

We don’t just collect data. We help organizations understand what it actually means.

What Does It Mean?

The word Mispar (מספר) means number.

But its root shares something deeper. It comes from the same Hebrew origin as sipur (סיפור) story. At Mispar, we believe numbers are never just numbers. They are people, experiences, behaviors, and beliefs waiting to be understood.

We use numbers to tell stories. Stories that bring clarity to complexity, and meaning to data.

The idea of counting itself holds significance in Jewish tradition.

שְׂאוּ אֶת־רֹאשׁ כָּל־עֲדַת בְּנֵי־יִשְׂרָאֵל לְמִשְׁפְּחֹתָם לְבֵית אֲבֹתָם בְּמִסְפַּר שֵׁמוֹת כָּל־זָכָר לְגֻלְגְּלֹתָם׃

— In Bamidbar (Numbers) 1:2

One of the earliest national acts in the desert was a census, counting each individual, one by one. Not just to total a population, but to recognize and account for every person.

Counting, in this sense, is not about quantity alone. It is about presence. Importance. Belonging. That is what Mispar stands for. To make every number tell a story.

The Team

Dina Goldman

Founder & Lead Strategist

Dina brings over a decade of experience in marketing & advertising, having led campaigns and brand strategy for organizations across the Jewish community. She founded Mispar to bridge the gap between intuition-driven marketing and data-driven decision-making. Today, she leads research design, client strategy, and insight development.

Dr. Esther Scheibler

Lead Researcher

Esther is a PhD-trained qualitative and quantitative researcher with over six years of experience collecting, analyzing, and applying data to inform public policy within the Jewish community. Her work includes published research on victimization and trauma-informed care in the Orthodox community, bringing both rigor and sensitivity to every study.

Cristene Dutosme

Director of Technology

Cristene leads Mispar’s technology and data infrastructure, overseeing the systems that power our research—from data collection to analysis. She ensures our tools are robust, efficient, and scalable, while maintaining the integrity and security of our data. Her work enables us to deliver high-quality insights with both speed and precision.

Questions we hope to answer some day:

Why do people ignore things that are actually good for them?

How do people make decisions when no one is watching?

Why do we trust some numbers more than others?

Is there a science to intuition?

Are first impressions ever really reversible?

Does community politics keep the Jewish people alive?

How is the next generation thinking differently and what does that mean for the future of the community?