Dina Goldman Shares New Insights about Black Friday Spending Among Orthodox Jews
ערוץ 10 – ערוץ הכלכלה
Every year, Black Friday and Cyber Monday dominate the American retail calendar. But how does the Orthodox Jewish community — a population often overlooked in national consumer research — actually engage with these shopping events?
Mispar—the only research firm focused on the Orthodox Jewish consumer—surveyed 277 U.S. panelists to understand Black Friday/Cyber Monday shopping, spending, and tech use. The sample included a mix of Litvish/Yeshivish, Chassidish, Modern Orthodox, Chabad, Sephardi, and other Orthodox Jews, mostly from NY/NJ (62% women, ages 19–72, average age: 32). Our data, collected between November 23–27, 2025, offers the first comprehensive, data-driven insight into Orthodox Jewish participation in Black Friday and Cyber Monday.
Orthodox Shopping & Expected Product Purchases
Although only 14% of Mispar’s Orthodox panelists celebrated Thanksgiving, 82% planned to shop during Black Friday/Cyber Monday—well above the 63% national rate (National Retail Federation, 2025).
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- National shoppers were 9× more likely to buy gift cards and 3.5× more likely to purchase health & wellness items compared to Orthodox shoppers.
- Clothing and accessories were the top category for both national and Orthodox consumers.
Orthodox Jewish Consumers Spend Far Less Than National Average
While Orthodox shoppers planned to be highly engaged overall, their expected spend was significantly lower:
This pattern was consistent across every generation, from Gen Z to Baby Boomers.
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AI Use: High Adoption, Slow Application to Shopping
One in five (20%) Orthodox consumers planned to use generative AI to help with Black Friday purchases, primarily to find deals. This was lower than the 33% reported nationally (Deloitte, 2025).
Why This Matters
Businesses serving the Orthodox community often rely on guesswork. National surveys do not capture the behaviors, needs, or cultural realities of frum families. Mispar was built to fill that gap.
Through grassroots outreach efforts and our proprietary panel, Mispar helps companies access real insight into:
- • Product demand
- • Marketing opportunities
- • Price sensitivity
- • Emerging trends
- • Cross-generational behavior
- • Community-specific patterns
This holiday shopping study is just one example of how Mispar brings clarity to a complex, diverse, and fast-growing market.
Written by Esther Scheibler
Research AnalystEsther Scheibler, Ph.D. is the lead researcher at Mispar, where she specializes in uncovering meaningful insights. With a background in research methodology and community engagement, she blends rigorous methodologies with data analysis to help businesses and nonprofits navigate complex questions with clarity and confidence.
