---
title: "Inside the Orthodox Black Friday: What Mispar’s New Study Reveals About Shopping Trends"
description: "Orthodox Black Friday insights: Mispar reveals unique shopping trends, spending habits, and AI use within the Orthodox Jewish community compared to national averages.\n\n===\n\nMispar's study on Orthodox Jewish shopping behavior during Black Friday/Cyber Monday reveals unique trends, lower spending compared to national averages, and high but underutilized AI adoption, providing crucial insights for businesses targeting this community."
---

[Insights](https://mispar.co/insights)

# [Inside the Orthodox Black Friday: What Mispar’s New Study Reveals About Shopping Trends](https://mispar.co/insights/inside-the-orthodox-black-friday-what-mispars-new-study-reveals-about-shopping-trends)

 Written by [Esther Scheibler](https://mispar.co/insights/author/esther-scheibler) | Dec 2, 2025, 8:22:15 PM

Media Coverage

### Dina Goldman Shares New Insights about Black Friday Spending Among Orthodox Jews

ערוץ 10 – ערוץ הכלכלה

[Open in YouTube →](https://www.youtube.com/watch?v=csgizibbpWY)

 

Every year, Black Friday and Cyber Monday dominate the American retail calendar. But how does the Orthodox Jewish community — a population often overlooked in national consumer research — actually engage with these shopping events?

Mispar—the only research firm focused on the Orthodox Jewish consumer—surveyed **277 U.S. panelists** to understand Black Friday/Cyber Monday shopping, spending, and tech use. The sample included a mix of Litvish/Yeshivish, Chassidish, Modern Orthodox, Chabad, Sephardi, and other Orthodox Jews, mostly from NY/NJ (62% women, ages 19–72, average age: 32). Our data, collected between November 23–27, 2025, offers the first comprehensive, data-driven insight into Orthodox Jewish participation in Black Friday and Cyber Monday.

 

## Orthodox Shopping & Expected Product Purchases

Although only **14% of Mispar’s Orthodox panelists** celebrated Thanksgiving, **82% planned to shop** during Black Friday/Cyber Monday—well above the **63% national rate** (National Retail Federation, 2025).

 Figure 1: Mispar Survey Results — Expected Product Purchases (Orthodox vs. National)

- National shoppers were **9× more likely** to buy gift cards and **3.5× more likely** to purchase health & wellness items compared to Orthodox shoppers.
- **Clothing and accessories** were the top category for both national and Orthodox consumers.

 

## Orthodox Jewish Consumers Spend Far Less Than National Average

While Orthodox shoppers planned to be highly engaged overall, their expected spend was significantly lower:

Orthodox Expected Spend $634

National Average (Deloitte, 2025) $1,595

This pattern was consistent across every generation, from Gen Z to Baby Boomers.

 Figure 2: Mispar Survey Results — Expected Spend Across Generations

 

## AI Use: High Adoption, Slow Application to Shopping

One in five (**20%**) Orthodox consumers planned to use generative AI to help with Black Friday purchases, primarily to find deals. This was lower than the **33%** reported nationally (Deloitte, 2025).

 Interestingly, Mispar’s recent polling showed that **81% of Orthodox adults** use AI tools in general — meaning the community embraces AI, but hasn’t yet integrated it fully into their shopping habits.

 

## Why This Matters

Businesses serving the Orthodox community often rely on guesswork. National surveys do not capture the behaviors, needs, or cultural realities of frum families. **Mispar was built to fill that gap.**

Through grassroots outreach efforts and our proprietary panel, Mispar helps companies access real insight into:

- • Product demand
- • Marketing opportunities
- • Price sensitivity
- • Emerging trends
- • Cross-generational behavior
- • Community-specific patterns

This holiday shopping study is just one example of how Mispar brings clarity to a complex, diverse, and fast-growing market.

[View full post](https://mispar.co/insights/inside-the-orthodox-black-friday-what-mispars-new-study-reveals-about-shopping-trends)

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