Insights

Inside the Orthodox Black Friday: What Mispar’s New Study Reveals About Shopping Trends

Written by Esther Scheibler | Dec 2, 2025, 8:22:15 PM
Media Coverage

Dina Goldman Shares New Insights about Black Friday Spending Among Orthodox Jews

ערוץ 10 – ערוץ הכלכלה

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Every year, Black Friday and Cyber Monday dominate the American retail calendar. But how does the Orthodox Jewish community — a population often overlooked in national consumer research — actually engage with these shopping events?

Mispar—the only research firm focused on the Orthodox Jewish consumer—surveyed 277 U.S. panelists to understand Black Friday/Cyber Monday shopping, spending, and tech use. The sample included a mix of Litvish/Yeshivish, Chassidish, Modern Orthodox, Chabad, Sephardi, and other Orthodox Jews, mostly from NY/NJ (62% women, ages 19–72, average age: 32). Our data, collected between November 23–27, 2025, offers the first comprehensive, data-driven insight into Orthodox Jewish participation in Black Friday and Cyber Monday.

 

Orthodox Shopping & Expected Product Purchases

Although only 14% of Mispar’s Orthodox panelists celebrated Thanksgiving, 82% planned to shop during Black Friday/Cyber Monday—well above the 63% national rate (National Retail Federation, 2025).

Figure 1: Mispar Survey Results — Expected Product Purchases (Orthodox vs. National)
  • National shoppers were 9× more likely to buy gift cards and 3.5× more likely to purchase health & wellness items compared to Orthodox shoppers.
  • Clothing and accessories were the top category for both national and Orthodox consumers.
 

Orthodox Jewish Consumers Spend Far Less Than National Average

While Orthodox shoppers planned to be highly engaged overall, their expected spend was significantly lower:

Orthodox Expected Spend $634
National Average (Deloitte, 2025) $1,595

This pattern was consistent across every generation, from Gen Z to Baby Boomers.

Figure 2: Mispar Survey Results — Expected Spend Across Generations
 

AI Use: High Adoption, Slow Application to Shopping

One in five (20%) Orthodox consumers planned to use generative AI to help with Black Friday purchases, primarily to find deals. This was lower than the 33% reported nationally (Deloitte, 2025).

Interestingly, Mispar’s recent polling showed that 81% of Orthodox adults use AI tools in general — meaning the community embraces AI, but hasn’t yet integrated it fully into their shopping habits.
 

Why This Matters

Businesses serving the Orthodox community often rely on guesswork. National surveys do not capture the behaviors, needs, or cultural realities of frum families. Mispar was built to fill that gap.

Through grassroots outreach efforts and our proprietary panel, Mispar helps companies access real insight into:

  • • Product demand
  • • Marketing opportunities
  • • Price sensitivity
  • • Emerging trends
  • • Cross-generational behavior
  • • Community-specific patterns

This holiday shopping study is just one example of how Mispar brings clarity to a complex, diverse, and fast-growing market.
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