Privacy Policy

Last updated: 18 July 2024

This privacy policy (“Privacy Policy”) describes the privacy practices of Mispar (“Company,” “we” or “us”). 

Company receives, collects, stores and manages personal information according to the following Privacy Policy. “Personal Information” is information that relates to an identified or identifiable individual. Company is committed to comply with data privacy laws, where applicable.  This Privacy Policy is made in accordance with applicable privacy regulations and GDPR (to the extent applicable).

By using our website Mispar.co (hereinafter referred to as the “Website”), and/or receiving services and/or by accepting this Privacy Policy in any form or method, you agree to the terms and conditions of this Privacy Policy. This Privacy Policy is a policy of our company and applies to all our users, partners and customers whether they access our Website or not. The customers and/or partners can electronically or by signing a special consent form, accept these terms, as directed by us.

This Privacy Policy forms a binding agreement between Company and the user of the Website (hereinafter referred to as the “Customer”) and between Company and its panelists connected through the Panelfox (hereinafter referred to as the “Panelist”). Customers and Panelists are together referred as “you”.

1. Personal Information Collected From Customers and Panelists

1.1 Customer may provide us with its Personal Information in a number of ways, including, without limitation, when it:

- Uses the Website; 
- Downloads any materials or content through the Website;
- Interacts with us;
- Requests support;
- Contacts us directly in person or via any medium, including but not limited to by mail, telephone, and commercial electronic messages. 

1.2 Customer hereby acknowledges that collecting Personal Information from Customer is essential in order to provide it with our services.

1.3 The Personal Information we receive from Customer includes its name, business name, business address, zip-code, email and credit card information.

1.4 Company may receive this data from Customer when it manually enters or otherwise discloses such data. 

1.5 By providing us with its Personal Information, Customer consents to this data being collected, used, disclosed, transferred to the relevant third parties for the purposes of providing it with our services, and stored by us, as described in this Privacy Policy.

1.6 For the avoidance of doubt, Customer hereby acknowledges that we do not store its Personal Information, unless it is necessary for legal purposes, providing services or we have a consent from it.

1.7 We connect with our Panelists through Panelfox for the purposes of gathering information through studies. Panelists voluntarily participate in our studies and for this, provide us with their Personal Information such as their age, marital status, zip code, such as their age, marital status, zip code, email address, gender, parental status, employment status, income bracket, affiliation & living arrangement.

1.8 We collect Personal Information from Panelists based on their consent when they manually enter or otherwise disclose such data.

1.9 By providing us with its Personal Information, Panelist consents to this data being collected, used, disclosed, sold, transferred to the relevant third parties and stored by us, as described in this Privacy Policy.

1.9 By providing us with its Personal Information, Panelist consents to this data being collected, used, disclosed, sold, transferred to the relevant third parties and stored by us, as described in this Privacy Policy.

2. How We Use Personal Information We Collect

2.1 We only use your Personal Information for the following purposes:

2.1.1 To provide Customer with our services;

2.1.2 To process payments where applicable;

2.1.3 To personalize Customer experience when using our Website;

2.1.4 To communicate with Customers about our Website, services and provide Customer care in response to their inquiries;

2.1.5 To reach you in case we conduct sweepstakes and/or raffles;

2.1.6 To enforce compliance with the applicable law, governmental or judicial orders;

2.1.7 To protect our rights and safety as well as rights and safety of our users and third parties;

2.1.8 To provide information to representatives and advisors;

2.1.9 To prosecute and defend a court, arbitration, or similar legal proceeding;

2.1.10 To respond to lawful requests by public authorities, including to meet national 

2.1.11 To provide, support, and improve the services and products we offer;

2.1.12 To transfer your data in the case of a sale, merger, consolidation, liquidation, reorganization, or acquisition;

2.1.13 To transfer Customer’s data to third parties in order to provide Customer with our services.

2.2  We do not sell Panelists’ Personal Information. However, we may use and share aggregated and anonymized data, derived from the information Panelist provides, for selling purposes. This general data does not include any personally identifiable information and may be shared with third parties, such as Customers, advertisers, partners, and other entities, for their marketing, advertising, promotional and other purposes. By participating in the survey, Panelist consents to the use and sharing of this anonymized and aggregated data. If Panelist has any concerns or wishes to opt-out, it shall contact us through the methods specified in this Privacy Policy.

3. Who Do We Disclose Personal Information To 

3.1 We do not share Customer’s or Panelist’s Personal Information, unless:

3.1.1 Doing so is appropriate to carry out Customer’s own request, including sharing or giving access to its Personal Information to our service providers for the purposes of providing services;

3.1.2 We believe it is needed to enforce our Privacy Policy, or if it is required, requested or demanded by law or any regulation or order;

3.1.3 We believe it is needed to detect, prevent or address fraud, security or technical issues;

3.1.4 We otherwise protect our property, legal rights, or that of others.

3.2 We do not share Customer’s Personal Information with third parties, except for our vendors and service providers, such as hosting services, cloud services, and other information technology services providers, email communication software and email newsletter services, advertising and marketing services, customer relationship management and customer support services, and web analytics services without Customer’s prior written consent (including via email). 

3.3 Customer hereby acknowledges that we use Hubspot for contact relationship management and Jotform for their convenience when filling forms.

3.4 Panelist hereby acknowledges that we use Panelfox for panel management and research recruitment.

4. Safeguarding and Retention of Your Personal Information

4.1 The protection of your Personal Information is vital to us. We take commercially reasonable measures to protect your Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the Personal Information. These security measures include, but are not limited to actions and programs like web application firewall, intrusion detection, blocking of hostile countries by IP address.

4.2 Our employees, contractors, and any business partners can access your Personal Information on a need to know basis, and we direct them to comply with the confidentiality and use terms of this Privacy Policy. While we strive to use commercially reasonable means to protect your Personal Information, no method of transmission over the Internet, or method of electronic storage, is completely secure, and we cannot guarantee absolute security of any data.

4.3 We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. The retention period for your Personal Information will be determined based on the nature of the information, the purposes for its collection, and the applicable legal and regulatory obligations.

4.4 Once the retention period expires, we will securely delete or anonymize your Personal Information. In some cases, we may retain your data for longer if required by law or if it is necessary to protect our legal rights, resolve disputes, or enforce our agreements.

5. Limitation of Liability and Third Party Responsibilities

5.1 Our services, studies and Website may include links to third-party websites, services, or applications that are not operated or controlled by us. Please be aware that we are not responsible for the privacy practices of such third parties. We encourage you to review the privacy policies of any third-party sites or services before providing any Personal Information.

5.2 Additionally, third parties that we partner with for advertising, analytics, and other services may collect information about your online activities over time and across different websites. These third parties are responsible for their own compliance with applicable privacy laws and regulations. We do not have control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

6. GDPR

6.1 Under the General Data Protection Regulation, individuals located in the EU have extra rights and their personal information is called Personal Data.  

6.2 Special Rights for EU Individuals:

6.2.1 Objecting to processing: You have the right to object to processing of your Personal Data that is based on our legitimate interests or public interest. If this is done, we must provide compelling legitimate grounds for the processing which overrides your interests, rights and freedoms, in order to proceed with the processing of your Personal Data.

6.2.2 Restricting processing: You have the right to request that we restrict the processing of your Personal Data if (i) you are concerned about the accuracy of your Personal Data; (ii) you believe your Personal Data has been unlawfully processed; (iii) you need us to maintain the Personal Data solely for the purpose of a legal claim; or (iv) we are in the process of considering your objection in relation to processing on the basis of legitimate interests.

6.2.3 Access, erasure and data portability: You may have the right to request details of the Personal Data we hold about you, or to request that we erase the Personal Data we hold about you, or that we transfer this information to you or to a third party.

6.2.4 Rectification: If you believe that any Personal Data we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to promptly correct any information found to be inaccurate, incomplete, misleading or out of date.

7. COPPA

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13. If we learn that a child's personal data was collected without appropriate authorization, it will be deleted as soon as reasonably possible. If you are under 13, we require that you inform a parent or guardian about our privacy policy as well as obtain their consent to use our Website and services.

8. Changes to the Privacy Policy

We may amend this Privacy Policy from time to time. Use of the information we collect is subject to the Privacy Policy in effect at the time such information is used. If we make major changes in the way we collect or use information, we will notify you by posting an announcement on the Website.

9. Governing Law and Jurisdiction

This Privacy Policy is governed by the laws of the State of New York and any dispute arising out of or in connection with this Privacy Policy shall be settled in the courts of the State of New York.

10. Contact

10.1 If you would like to make a complaint or contact us, please contact us by e-mail or by mail using the following details: info@mispar.co

10.2 If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. 

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