This report examines automobile brand ownership among Orthodox and Chassidish Jewish Americans, highlighting the most and least popular brands to reveal trends in vehicle preferences within this community.
Methodology
We surveyed 182 members of Mispar’s exclusive panel of Orthodox and Chassidish Jewish Americans. All respondents were over the age of 18 and English-speaking. Participants were asked: “Which car brand do you own?”
Recruitment Strategy
Participants were recruited from Mispar’s proprietary panel, which is composed exclusively of Orthodox and Chassidish American Jews. Respondents received panel points redeemable for a Visa gift card as appreciation for their time.
Findings
- Toyota emerged as the most popular automobile brand, with 65 respondents reporting ownership (36% of the sample).
- Ford was the least popular brand of automobile with only 13 respondents owning this brand of automobile (7% of the sample).
The data indicate that Toyota holds a particularly strong position within the Orthodox and Chassidish Jewish community, while Ford, on the other hand, was the least represented brand in this sample. These findings provide insight into automobile preferences within this population and highlight potential opportunities for brands to better understand and engage with the Orthodox and Chassidish Jewish market.
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