A leading distributor of Kosher food products was looking to maximize their distribution reach. Placement and quantity being the biggest risk factor, they needed to develop a statistical basis for which to measure against. Mispar ran a full gamut of research across a variety of markets using different methods. The research presented affected immediate change and a lasting impact on the trajectory of Kosher distribution.

A growing houseware company in Upstate, NY seeked help understanding the needs of their consumers. Mispar established a research project targeting their clientele, to hear how they feel about the brand and find out what excites them about houseware products in general. Connecting to homemakers and house cleaners through a women’s social platform was one successful method we employed, where we discovered surprising insight into their unique wants and needs. Armed with a treasure trove of insight, the company was able to adjust their approach to satisfy the real needs and values of their consumers.

A worldwide Jewish organization set out to raise their bar. Questioning their potential reach and impact that would determine key decisions like brand strategy, recruitment, and budget, they found themselves stuck in the web of not knowing. Mispar brought clarity and direction through a strategic combination of qual and quant research. By conducting a complete scrub of the existing data, Mispar was able to develop a comprehensive study that fielded survey and interview responses from thousands of participants of different communities and Jewish affiliations.

A popular NY based health network was looking to build a solid foundation of trust and connection with their customers. Through the power of brand tracking they were able to tap into their customer base, understand their purchasing habits and determine what inspires their trust. Newfound insight revealed hidden dimensions and unique opportunities, helping to shape their identity and set them apart from competition.