While Orthodox and Chassidish Jews disconnect from digital technology on Shabbos, they don’t disconnect from media altogether. This study explores how Jewish magazines continue to play a strong role on Shabbos. The findings offer valuable insights for marketers and content creators seeking to connect meaningfully with this audience.
Methodology
We surveyed 133 members of Mispar’s exclusive panel of Orthodox and Chassidish Jewish Americans. All respondents were over the age of 18 and English-speaking. Participants were asked:
“How often do you read Jewish magazines on Shabbos?”
Responses were captured on a five-point ordinal-level scale ranging from “always (every Shabbos)” to “never”.
Recruitment Strategy
Respondents were recruited from Mispar’s proprietary research panel, which is composed exclusively of Orthodox and Chassidish American Jews. Participants received panel points as an incentive, which could be redeemed for a Visa gift card in appreciation of their time.
Findings
- 80% of women and 82% of men reported reading Jewish magazines every or almost every Shabbos.
- The percentage of women who always read Jewish magazines on Shabbos was almost twice as high as the percentage of men who read Jewish magazines every Shabbos (49% vs 27%, respectively).
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Conclusion
These findings underscore the continued relevance of Jewish print media on Shabbos. For marketers and content creators, the data also reveal meaningful gender differences in readership patterns, with women more likely to report consistent, weekly magazine reading compared to men.
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