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While Orthodox and Chassidish Jews disconnect from digital technology on Shabbos, they don’t disconnect from media altogether. This study explores how Jewish magazines continue to play a strong role on Shabbos. The findings offer valuable insights for marketers and content creators seeking to connect meaningfully with this audience.
Methodology & Recruitment
We surveyed 133 members of Mispar’s exclusive panel of Orthodox and Chassidish Jewish Americans. All respondents were over the age of 18 and English-speaking. Participants were asked: “How often do you read Jewish magazines on Shabbos?” Responses were captured on a five-point ordinal-level scale ranging from “always (every Shabbos)” to “never”.
Respondents were recruited from Mispar’s proprietary research panel, composed exclusively of Orthodox and Chassidish American Jews. Participants received panel points as an incentive, redeemable for a Visa gift card in appreciation of their time.
Key Findings
- Over 80% of readers (80% of women and 82% of men) reported reading Jewish magazines every or almost every Shabbos.
- The percentage of women who always read Jewish magazines on Shabbos was almost twice as high as the percentage of men who read Jewish magazines every Shabbos (49% vs 27%, respectively).
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Conclusion & Media Insights
These findings underscore the continued relevance of Jewish print media on Shabbos. For marketers and content creators, the data also reveal meaningful gender differences in readership patterns, with women more likely to report consistent, weekly magazine reading compared to men.
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Written by Esther Scheibler
Research AnalystEsther Scheibler, Ph.D. is the lead researcher at Mispar, where she specializes in uncovering meaningful insights. With a background in research methodology and community engagement, she blends rigorous methodologies with data analysis to help businesses and nonprofits navigate complex questions with clarity and confidence.
